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| ORM3004 | Marketing of Forest Products | 2+0+0 | ECTS:4 | | Year / Semester | Spring Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of FOREST ENGINEERING | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 2 hours of lectures per week | | Lecturer | Prof. Dr. Mustafa Fehmi TÜRKER | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | Teaching to students of marketing concepts, principles and marketing issues in the light of developments in forest management activities applied in the marketing and sales methods and accordance with market conditions to help develop new marketing strategies. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | define the concept of marketing and marketing concepts. | 1,6,7,10 | 1, | | LO - 2 : | apply marketing pricing, target market selection and sale of products required in the concepts of the market increase. | 1,6,7,10 | 1, | | LO - 3 : | Learning to marketing mix elements and their strategies | 1,6,7,10 | 1, | | LO - 4 : | apply forest products produced forest enterprises and sales methods. | 1,6,7,10 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Introduction of Marketing, Forests,Forestry and community needs, Subject, content and developing of marketing, Recent developments affecting marketing, Marketing environment, Marketing planing, Consumer markets, İndustrial and international markets, Market segmentation and target marketing, Product, Cost, Promosion, Personal selling and sales development, Advertising and public relations, Distrubution, Services marketing, Forestry business marketing and sales methods, sales methods in forest management, |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | İntroduction, forests,forestry and community needs | | | Week 2 | Subject, content and developing of marketing, Recent developments affecting marketing | | | Week 3 | Marketing environment, Marketing planing | | | Week 4 | Consumer markets, İndustrial and international markets | | | Week 5 | Market segmentation and target marketing | | | Week 6 | Product | | | Week 7 | Distrubution | | | Week 8 | Cost | | | Week 9 | Mid-term exam | | | Week 10 | Promosion | | | Week 11 | Personal selling and sales development, advertising and public relations | | | Week 12 | Marketing organization | | | Week 13 | Services marketing | | | Week 14 | Market research sample | | | Week 15 | Seminar | | | Week 16 | End-of-term exam | | | |
| 1 | Mustafa Fehmi TÜRKER, Orman Ürünleri Pazarlaması,KTÜ Orman Fakültesi Ders Notları Yayın No: 94, 2014, Trabzon. | | | |
| 1 | Ergun İLTER ve Kenan OK, Ormancılık ve orman endüstrisinde pazarlama ilkeleri ve yönetimi, 2004, Ankara. | | | 2 | İsmet MUCUK, Temel pazarlama bilgileri, 2002, İstanbul. | | | 3 | İsmet DAŞDEMİR, Asli orman ürünlerinde fiyat analizi, 2003, Bartın. | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | /04/2019 | 1 | 30 | | Homework/Assignment/Term-paper | 14 | | | 20 | | End-of-term exam | 16 | /06/2019 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 2 | 14 | 28 | | Sınıf dışı çalışma | 2 | 14 | 28 | | Laboratuar çalışması | 0 | 0 | 0 | | Arasınav için hazırlık | 3 | 8 | 24 | | Arasınav | 2 | 2 | 4 | | Uygulama | 0 | 0 | 0 | | Klinik Uygulama | 0 | 0 | 0 | | Ödev | 2 | 8 | 16 | | Proje | 0 | 0 | 0 | | Kısa sınav | 0 | 0 | 0 | | Dönem sonu sınavı için hazırlık | 3 | 8 | 24 | | Dönem sonu sınavı | 1 | 1 | 1 | | Diğer 1 | 0 | 0 | 0 | | Diğer 2 | 0 | 0 | 0 | | Total work load | | | 125 |
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