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ISL2012 | Marketing | 3+0+0 | ECTS:4 | Year / Semester | Spring Semester | Level of Course | First Cycle | Status | Elective | Department | DEPARTMENT of ECONOMICS | Prerequisites and co-requisites | None | Mode of Delivery | | Contact Hours | 14 weeks - 3 hours of lectures per week | Lecturer | Prof. Dr. Hüseyin Sabri KURTULDU | Co-Lecturer | | Language of instruction | Turkish | Professional practise ( internship ) | None | | The aim of the course: | To equip students with the basic knowledge of marketing. |
Learning Outcomes | CTPO | TOA | Upon successful completion of the course, the students will be able to : | | | LO - 1 : | define the basic principles and concepts of the marketing. | 1,3,5,8 | 1, | LO - 2 : | explain the importance of the marketing mix, marketing strategies and policies from the aspect of the marketing activities of the establishments. | 1,3,5,8 | 1, | LO - 3 : | present the markets in which the organizations will work and the marketing mix they will use according to their goals and targets. | 1,3,5,8 | 1, | LO - 4 : | determine the relationship between the marketing mix, marketing strategies and policies with the goals, consumer needs and competitor's strategies of the establishment. | 1,3,5,8 | 1, | LO - 5 : | summarize the marketing goals, targets and plans of the establishment. | 1,3,5,8 | 1, | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | |
Definition and characteristics of marketing, development of marketing, marketing environment, consumer markets and consumer behaviours, determination of target market, product policy, price decisions, distribution channel and physical distribution, promotion decisions, control and social resposibility in marketing. |
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Course Syllabus | Week | Subject | Related Notes / Files | Week 1 | Definiton of marketing and sense of marketing | | Week 2 | Definiton of marketing and sense of marketing | | Week 3 | Market and marketing environment | | Week 4 | Consumer markets and consumer behaviours | | Week 5 | Consumer markets and consumer behaviours | | Week 6 | Marketing information system and marketing research | | Week 7 | Determination of target market (market segmentation, policies for accessing the target market and positioning) | | Week 8 | Product concept and product management | | Week 9 | Mid-term Exam | | Week 10 | Product concept and product management | | Week 11 | Price and pricing (pricing objects, strategies and policies) | | Week 12 | Promotion methods (advertising, sales promotion , public relations, personal selling and direct marketing) | | Week 13 | Distribution channels and distribution politics | | Week 14 | Physical channel and function of physical distribution | | Week 15 | Control and social responsibility in marketing | | Week 16 | End-of-term Exam | | |
1 | İslamoğlu, A. H. 2012; Temel Pazarlama Bilgisi, Beta Yayınları, 4. Baskı, İstanbul. | | |
1 | Mucuk, İ. 2004; Pazarlama İlkeleri, Türkmen Kitabevi, Yenilenmiş 14.Basım, İstanbul. | | |
Method of Assessment | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | Mid-term exam | 9 | 04/2023 | 0.30 | 50 | End-of-term exam | 16 | 06/2023 | 0,30 | 50 | |
Student Work Load and its Distribution | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | Yüz yüze eğitim | 3 | 14 | 42 | Sınıf dışı çalışma | 2.5 | 14 | 35 | Arasınav için hazırlık | 6 | 2 | 12 | Arasınav | .5 | 1 | .5 | Dönem sonu sınavı için hazırlık | 10 | 3 | 30 | Dönem sonu sınavı | .5 | 1 | .5 | Total work load | | | 120 |
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