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| YBS3019 | E- Business | 3+0+0 | ECTS:4 | | Year / Semester | Fall Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of MANAGEMENT INFORMATION SYSTEMS | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Prof. Dr. Abdülkadir PEHLİVAN | | Co-Lecturer | | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | To examine new business practices using information and communication technologies. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | understand the information economy. | 1,4 | 1,5, | | LO - 2 : | describe the reflection of digital change on businesses. | 1,4 | 1,5, | | LO - 3 : | practical knowledge about the effects of digitalization on business functions. | 1,4 | 1,5, | | LO - 4 : | manage digital transformation in businesses. | 1,4 | 1,5, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Knowledge economy, network economy and electronic commerce, types of e-commerce, methods in e-commerce, product management, digital technologies, digital economy, global business, e-business strategies, direct and permission marketing, payment systems in electronic commerce, security in electronic transactions. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Knowledge Economy | | | Week 2 | E-Business / E- Commerce | | | Week 3 | E-commerce Types | | | Week 4 | Methods in E-Commerce - 1 | | | Week 5 | Methods in E-Commerce - 2 | | | Week 6 | Methods in E-Commerce - 3 | | | Week 7 | Product Management | | | Week 8 | Brand Management | | | Week 9 | Mid-term Exam | | | Week 10 | Price Determination and Cost Analysis | | | Week 11 | E-export | | | Week 12 | ?Selling in Region-Based Marketplaces | | | Week 13 | Digital Marketing-1 | | | Week 14 | Digital Marketing-2 | | | Week 15 | Global Payment Systems | | | Week 16 | End of Term Exam | | | |
| 1 | Taherdoost, H. 2023; E-Business Essentials, Springer Cham. | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Presentation | 9 | | | 50 | | End-of-term exam | 16 | | | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 2 | 14 | 28 | | Ödev | 2 | 4 | 8 | | Dönem sonu sınavı için hazırlık | 3 | 7 | 21 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 100 |
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