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| SYT2007 | Public Relations in Health Care | 2+0+0 | ECTS:4 | | Year / Semester | Fall Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of HEALTH MANAGEMENT | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 2 hours of lectures per week | | Lecturer | Dr. Öğr. Üyesi Gökhan YILMAZ | | Co-Lecturer | | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | students are learning how to use public relations tools and methods in the health institutions. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | learn the research methods that are related to public relation | 8,9 | 1 | | LO - 2 : | learn management according to objectives in program planning approach, strategic planning model, | 8,9 | 1 | | LO - 3 : | learn elements of program planning, target population, strategy, tactic, time table, communication concepts | 8,9 | 1 | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Introduction to Public Relations and Importance of Public Relations in Health Care, Historical Development of Public Relations,Management and Public Relations,Public Relations, Advertisement and Propaganda,Target Audience and Public Opinion,Public Relations Means,Public Relations Methods,Inner and Outer Communication,Designing Public Relations Program, Student Presentations |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Introduction to Public Relations and Importance of Public Relations in Health Care | | | Week 2 | Historical Development of Public Relations | | | Week 3 | Management and Public Relations
| | | Week 4 | Public Relations, Advertisement and Propaganda | | | Week 5 | Target Audience and Public Opinion | | | Week 6 | Public Relations Tools | | | Week 7 | Public Relations Methods
| | | Week 8 | Public Relations Methods | | | Week 9 | Midterm Exam | | | Week 10 | Inner and Outer Communication | | | Week 11 | Designing Public Relations Program | | | Week 12 | Designing Public Relations Program | | | Week 13 | Student Presentations | | | Week 14 | Student Presentations | | | Week 15 | Student Presentations | | | Week 16 | End of Term Exam | | | |
| 1 | Tengilimoğlu, Dilaver,2001;Sağlık Kuruluşlarında Halkla İlişkiler,Gazi Kitabevi, Ankara | | | 2 | Silver, Roger, 1995;Health Service Public Relations: A Guide To Good Practice, Radcliffe Medical Press Ltd. Oxford | | | |
| 1 | Okay, Ayla, 2009; Sağlık İletişimi, Mediacat Kitapları, İstanbul, | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9.hafta | | 1 | 50 | | End-of-term exam | 16.hafta | | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 2 | 14 | 28 | | Sınıf dışı çalışma | 2 | 14 | 28 | | Arasınav için hazırlık | 4 | 6 | 24 | | Arasınav | 1 | 1 | 1 | | Dönem sonu sınavı için hazırlık | 4 | 5 | 20 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 102 |
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