|
|
| ISL6530 | Promotion Strategies | 3+0+0 | ECTS:7.5 | | Year / Semester | Spring Semester | | Level of Course | Third Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS ADMINISTRATION | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Prof. Dr. Hüseyin Sabri KURTULDU | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | It can be earn social skills using promoting strategies as a form of communication. |
| Programme Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | PO - 1 : | Provide general definitions for methods of promotion such as advertisement, personal selling, selling achievement and public relation. | 1 - 5 - 10 | 1, | | PO - 2 : | Deliver illustrations which let one interpret oral facts. | 1 - 5 - 10 | 1, | | PO - 3 : | Display real applications of promotional strategies. | 1 - 5 - 10 | 1, | | PO - 4 : | Make a distinction between facts and inference while making things noticeable for customers. | 1 - 5 - 10 | 1, | | PO - 5 : | Create social skills using promoting strategies as a form of communication. | 1 - 5 - 10 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome | | |
| General definitions and sub tittles for methods of promotion such as advertisement, personal selling, selling achievement and public relation. |
| |
| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Promotion concept | | | Week 2 | Promotion and communication proces | | | Week 3 | Levels in affective communication formation | | | Week 4 | Convincing models in marketing communication | | | Week 5 | Role of environment in promotion management | | | Week 6 | Extend and characterictics of advertisement | | | Week 7 | Fonctions and kinds of advertisement | | | Week 8 | Mid-term exam | | | Week 9 | Media strategie and planing | | | Week 10 | Sales promotion | | | Week 11 | Public relations | | | Week 12 | Personnel saling | | | Week 13 | Integrated promotion mix- Homework | | | Week 14 | Service's promotion | | | Week 15 | Promotion in non-profit organizations | | | Week 16 | End-of-term exam | | | |
| 1 | Tek,Ö,B. 1997; Pazarlama İlkeleri,Cem Ofset Matbaacılık Sanayi A.Ş.,İstanbul
| | | |
| 1 | Russel, J. T. , Verill, G. , 1990, Advertising Procedure, Prentice Hall.
| | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 04/2025 | 1 | 30 | | Homework/Assignment/Term-paper | 12 | 05/2025 | 1 | 20 | | End-of-term exam | 16 | 06/2025 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 8 | 14 | 112 | | Arasınav için hazırlık | 12 | 2 | 24 | | Arasınav | 2 | 1 | 2 | | Ödev | 3 | 2 | 6 | | Dönem sonu sınavı için hazırlık | 12 | 3 | 36 | | Dönem sonu sınavı | 2 | 1 | 2 | | Total work load | | | 224 |
|