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| ISLL6335 | International Market Management | 3+0+0 | ECTS:7.5 | | Year / Semester | Spring Semester | | Level of Course | Third Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS ADMINISTRATION | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Dr. Öğr. Üyesi Tuğba KAPLAN | | Co-Lecturer | | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | This course aims to introduce institutions in the context of strategic, political, and philosophical issues in international trade, to explain the frameworks for developing international market strategies, and to explain the factors related to market evaluation. In addition, it aims to provide information about determining the market entry strategy as a result of analyzing the international market structure by explaining what the sources of competitive advantage are and how to achieve sustainable competitive advantage. Students taking the course are expected to design an international market program for a selected product and market at the point of planning and implementing international market programs. |
| Programme Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | PO - 1 : | Can explain frameworks and related concepts for developing international market strategy. | 1 - 2 | 1,3, | | PO - 2 : | Can make international market evaluations and analyses. | 1 - 2 | 1,3, | | PO - 3 : | Can explain the sources and sustainability of competitive advantage in international markets. | 1 - 2 | 1,3, | | PO - 4 : | At the point of planning and implementation of international market programs, it can design an international market program for a selected product and market. | 1 - 2 | 1,3, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome | | |
| Institutions, frameworks for developing international market strategy, market evaluation, sources and sustainability of competitive advantage, international market structure analysis, and market entry strategy will be explained in the context of strategic, political, and philosophical issues in international trade. Students taking the course are expected to design an international market program for a selected product and market when planning and implementing international market programs. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Introduction and Information About the Course | | | Week 2 | Institutions in International Trade | | | Week 3 | Businesses in International Trade | | | Week 4 | Frameworks for Developing International Market Strategy | | | Week 5 | Factors Related to Market Evaluation | | | Week 6 | Sources of Competitive Advantage | | | Week 7 | Sustainable Competitive Advantage | | | Week 8 | Midterm exam | | | Week 9 | Analysis of International Market Structure | | | Week 10 | Time to Enter International Markets | | | Week 11 | Market Entry Strategy | | | Week 12 | Homework | | | Week 13 | International Market Program Design I
| | | Week 14 | International Market Program Design II | | | Week 15 | International Market Program Design III | | | Week 16 | Final exam | | | |
| 1 | John D. Daniels And Lee H. Radebaugh, International Business: Environments And Operations, 8th Edition, (New York: Addison-Wesley, 1998. | | | |
| 1 | Caves, R.E. and M.E. Porter (1977). ?From entry barriers to mobility barriers: Conjectural decisions and contrived deterrence to new competition,? Quarterly Journal of Economics, 91: 241-262. | | | 2 | Peteraf, M. (1993). ?Intra-industry structure and the response towards rivals,? Managerial and Decision Economics, 14: 519-528. | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 8 | | 2 | 30 | | Homework/Assignment/Term-paper | 12 | | 2 | 20 | | End-of-term exam | 16 | | 2 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 8 | 14 | 112 | | Arasınav için hazırlık | 5 | 2 | 10 | | Arasınav | 2 | 1 | 2 | | Ödev | 4 | 9 | 36 | | Dönem sonu sınavı için hazırlık | 10 | 2 | 20 | | Dönem sonu sınavı | 3 | 1 | 3 | | Total work load | | | 225 |
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