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| ISL6720 | New Marketing Techniques | 3+0+0 | ECTS:7.5 | | Year / Semester | Spring Semester | | Level of Course | Third Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS ADMINISTRATION | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Prof. Dr. Hasan AYYILDIZ | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | To specify using areas of new marketing technics and application. |
| Programme Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | PO - 1 : | define new marketing concepts | 2 - 3 - 4 - 5 | 1,3, | | PO - 2 : | explain new marketing concepts and can adapt these with system | 2 - 3 - 4 - 5 | 1,3, | | PO - 3 : | apply new marketing concepts and can compare these with olds | 2 - 3 - 4 - 5 | 1,3, | | PO - 4 : | detect difference between new marketing technics and old technics via some analysis | 2 - 3 - 4 - 5 | 1,3, | | PO - 5 : | do firms? plans via new marketing technics | 2 - 3 - 4 - 5 | 1,3, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome | | |
| Social marketing on viewpoint of marketing goals, settlement marketing concept and application sampling, contemporary and managerial marketing according to demand status, data base marketing and maksi marketing, value marketing, postmodern marketing, syber marketing, horizontal, vertical and crossing marketing types according to distributional challenge, franchising, green marketing, guerilla marketing, agricultural marketing, non-profit marketing, e-marketing, service marketing. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | social marketing on viewpoint of marketing goals | | | Week 2 | settlement marketing concept and application sampling | | | Week 3 | contemporary and managerial marketing according to demand status | | | Week 4 | data base marketing and maksi marketing | | | Week 5 | value marketing | | | Week 6 | postmodern marketing | | | Week 7 | syber marketing | | | Week 8 | horizontal, vertical and crossing marketing types according to distributional challenge, franchising | | | Week 9 | mid-term exam | | | Week 10 | green marketing | | | Week 11 | querilla marketing | | | Week 12 | agricultural marketing | | | Week 13 | nonprofit marketing | | | Week 14 | e-marketing | | | Week 15 | service marketing | | | Week 16 | End-of-term exam | | | |
| 1 | Schultz, Don E., Tannenbaum, Stanley I. And Lauterborn, Robert F. 1996; The New Marketing Paradigm: Integrated Marketing Communications, NTC Business Books | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | | 1,5 | 30 | | Presentation | 10
11
12
13
14
15 | | 2,25 | 20 | | End-of-term exam | 16 | | 2 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 5 | 14 | 70 | | Arasınav için hazırlık | 5 | 8 | 40 | | Arasınav | 3 | 1 | 3 | | Ödev | 2 | 9 | 18 | | Dönem sonu sınavı için hazırlık | 5 | 10 | 50 | | Dönem sonu sınavı | 2 | 1 | 2 | | Total work load | | | 225 |
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