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| ISL6220 | Set Up Model in Marketing | 3+0+0 | ECTS:7.5 | | Year / Semester | Fall Semester | | Level of Course | Third Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS ADMINISTRATION | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Prof. Dr. Hasan AYYILDIZ | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | To show using models in marketing. |
| Programme Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | PO - 1 : | define decision making and modeling concepts about marketing | 1 - 3 - 5 - 10 | 1,3, | | PO - 2 : | obtain some skills about transforming managerial marketing data to models and explaining these | 1 - 3 - 5 - 10 | 1,3, | | PO - 3 : | obtain some skills about solving models related to marketing management and about constructing graphics and diagrams from data | 1 - 3 - 5 - 10 | 1,3, | | PO - 4 : | do statistical analysis to solve models | 1 - 3 - 5 - 10 | 1,3, | | PO - 5 : | use complex models to get better performance and can relate firms and firms? environment with the view of marketing management | 1 - 3 - 5 - 10 | 1,3, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome | | |
| Focuses on modeling research efforts in various areas of marketing. Discussion of mathematical and statistical modeling approaches which contribute to scientific development in the marketing area and ways in which modeling is used to characterize and summarize the nature of general marketing situations in complex environments. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | decision making in management | | | Week 2 | models as a decision making tools | | | Week 3 | decision making in marketing management | | | Week 4 | an approach to marketing issues with models | | | Week 5 | new product planning and selling models | | | Week 6 | macro selling models | | | Week 7 | micro selling models | | | Week 8 | pricing models | | | Week 9 | mid-term exam | | | Week 10 | distribution channel models | | | Week 11 | promotion models | | | Week 12 | advertising models | | | Week 13 | sales promotion models | | | Week 14 | personel selling models | | | Week 15 | general evaluation | | | Week 16 | End-of-term exam | | | |
| 1 | Süer, İ. 2000; Pazarlama Yönetiminde Sayısal Modeller Yoluyla Karar Verme, Bizim Büro Basımevi, Ankara | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | | 1,5 | 30 | | Homework/Assignment/Term-paper | 11 | | | | | End-of-term exam | 16 | | 2 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 5 | 14 | 70 | | Arasınav için hazırlık | 5 | 8 | 40 | | Arasınav | 4 | 1 | 4 | | Ödev | 2 | 8 | 16 | | Dönem sonu sınavı için hazırlık | 5 | 8 | 40 | | Dönem sonu sınavı | 2 | 1 | 2 | | Total work load | | | 214 |
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