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VOCATIONAL SCHOOL of HEALTH SERVICES / DEPARTMENT of MEDICAL SERVICES and TECHNIQUES
MEDICAL DOCUMENTATION and SECRETARIAT
Course Catalog
https://www.ktu.edu.tr/shmyo/bolumlertibbihizmetlervetekniklertanitim
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SHMYO
VOCATIONAL SCHOOL of HEALTH SERVICES / DEPARTMENT of MEDICAL SERVICES and TECHNIQUES / MEDICAL DOCUMENTATION and SECRETARIAT
Katalog Ana Sayfa
  Katalog Ana Sayfa  KTÜ Ana Sayfa   Katalog Ana Sayfa
 
 
TDOK2044Public Relations in Healthcare Institutions2+0+0ECTS:4
Year / SemesterSpring Semester
Level of CourseShort Cycle
Status Compulsory
DepartmentDEPARTMENT of MEDICAL SERVICES and TECHNIQUES
Prerequisites and co-requisitesNone
Mode of Delivery
Contact Hours14 weeks - 2 hours of lectures per week
LecturerProf. Dr. Beytullah ERTEM
Co-Lecturer
Language of instructionTurkish
Professional practise ( internship ) None
 
The aim of the course:
It is aimed to teach the students puplic relations, its activities and methods used in the health care institutions.
 
Learning OutcomesCTPOTOA
Upon successful completion of the course, the students will be able to :
LO - 1 : Explain the basic concepts of public relations.3,131,
LO - 2 : Analyze the principles of communication and the structural characteristics of the communication process. 3,131,
LO - 3 : Elucidate the behavioral dimension of public relations.3,131,
LO - 4 : Analyze the organization of public relations units in health institutions. 3,131,
LO - 5 : Relate the duties, tools, methods and techniques of public relations in health institutions. 3,131,
CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome

 
Contents of the Course
Basic Concepts in Public Relations, The Reasons of The Public Relations Activities in The Health Care Institutions, The importance of The Public Relations in The Health Care Institutions, The Organisational Structure of The Public Relations Department in The Health Care Institutions, The Activities of The Public Relations Department and The Public Relations Expert in The Health Care Institutions, The Public Relations in The Health Care Institutions in Turkey and the Opinion of the Turkish People Related to Private Hospitals
 
Course Syllabus
 WeekSubjectRelated Notes / Files
 Week 1Basic Concepts in Public Relations
 Week 2Basic Concepts in Public Relations
 Week 3The Reasons of The Public Relations Activities in The Health Care Institutions
 Week 4The Reasons of The Public Relations Activities in The Health Care Institutions
 Week 5The importance of The Public Relations in The Health Care Institutions
 Week 6The Organisational Structure of The Public Relations Department in The Health Care Institutions
 Week 7The Organisational Structure of The Public Relations Department in The Health Care Institutions
 Week 8The Activities of The Public Relations Department and The Public Relations Expert in The Health Care Institutions
 Week 9Mid-term Exam
 Week 10The Activities of The Public Relations Department and The Public Relations Expert in The Health Care Institutions
 Week 11The Activities of The Public Relations Department and The Public Relations Expert in The Health Care Institutions
 Week 12The Public Relations in The Health Care Institutions in Turkey and the Opinion of the Turkish People Related to Private Hospitals
 Week 13The Public Relations in The Health Care Institutions in Turkey and the Opinion of the Turkish People Related to Private Hospitals
 Week 14The Public Relations in The Health Care Institutions in Turkey and the Opinion of the Turkish People Related to Private Hospitals
 Week 15The Public Relations in The Health Care Institutions in Turkey and the Opinion of the Turkish People Related to Private Hospitals
 Week 16Final Exam
 
Textbook / Material
1Işık, M. 2010; Hastanelerde Halkla İlişkiler, Eğitim Kitabevi, Konya.
2Canöz, K. 2010; Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Palet Yayınları, Konya.
3Tengilimoğlu, D. 2001; Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitapevi, Ankara.
 
Recommended Reading
1Tortop, N. 2010; Halkla İlişkiler, Nobel Kitabevi, Ankara
 
Method of Assessment
Type of assessmentWeek NoDate

Duration (hours)Weight (%)
Mid-term exam 9 1 50
End-of-term exam 16 1 50
 
Student Work Load and its Distribution
Type of workDuration (hours pw)

No of weeks / Number of activity

Hours in total per term
Yüz yüze eğitim 2 14 28
Sınıf dışı çalışma 1 14 14
Arasınav için hazırlık 3 8 24
Arasınav 1 1 1
Dönem sonu sınavı için hazırlık 3 14 42
Dönem sonu sınavı 1 1 1
Total work load110